Platinum is a naturally white metal so it will not cast any of its own color into a diamond. Usually 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white color for a lifetime. As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin.

Platinum’s unequalled durability and resistance to wear makes it the most secure and protective metal, which means your jewelry will be protected for a lifetime of wear. Platinum does not change shape or wear away, so precious stones are held firmly and securely. The density of platinum makes it more durable than other jewelry metals.

Clean platinum the same way you clean other fine jewelry to maintain its fine appearance and ensure that it lasts. Either use a mild solution of soap and warm water, and gently rub it with a soft cloth, or buy a jewelry cleaning solution.

Silver is a soft metal in its pure form, too soft to hold up against the rigors of jewelry making and even wearing, so it’s mixed with other metals to make it more durable. This silver mixture, called an alloy, is known as sterling silver. Most sterling silver on the market today is made up of approximately 925 parts per 1000 silver and the other 75 parts per 1000 copper. However, the copper tends to tarnish which is the darkening that occurs when sterling silver reacts with gases in the air. Therefore, it is good to clean your silver regularly.

Palladium is a white metal which has a silver-grey-white color and is like platinum. Palladium is one of the metals that is part of the platinum group of metals. The platinum group metals share similar chemical properties.

Palladium is strong and durable. It is low density, which means it weighs less than platinum – allowing bigger and bolder jewelry designs to be created and worn with ease. Palladium is from the same family of precious metals as platinum and shares its strength. Plus, since it’s naturally white, there’s no expensive maintenance to keep it brilliant for life. Palladium is hypoallergenic, will not tarnish and remains white forever. Palladium is 95% pure when used in jewelry.

Unique in appeal and strong by design, tungsten carbide is a forged metal with qualities that will last a lifetime. Tungsten carbide jewelry is created from an alloy of 80% elemental tungsten and 20% carbon alloyed with other metals.

Tungsten carbide, also referred to simply as tungsten, is a very hard, strong, and durable metal. It’s also quite heavy. Tungsten has a characteristic unique to this special metal, tungsten is highly scratch resistant. Unlike gold, platinum and even titanium, tungsten rings do not scratch with everyday wear like the other metals do. It is technically possible to scratch tungsten, though only with objects that are harder than tungsten. And due to this durability, tungsten rings cannot be resized as tungsten can’t be cut and re-soldered, so it’s important to have your finger size accurately measured before buying a tungsten ring.

Cobalt chrome is a bright white metal with brilliant luster. Cobalt chrome is often times used for its strength in high temperatures. It is a hypoallergenic metal and has similar weight to a precious metal but is harder and more durable.

Cobalt chrome is the perfect option for someone who wants the look and feel of gold or platinum without the price of a precious metal. The durability of cobalt chrome allows for you to create a complex design.

Zirconium in its natural state, is a silver-grey color. Through a heating process, zirconium is darkened to a deep black. Unlike many other metals, the black layer of zirconium will not rub off over time. It is a hypoallergenic metal and a durable yet safe metal to wear.

Zirconium allows for unique customization options and is a lightweight, comfortable metal to wear. Since zirconium is a lighter weight metal, the wearer of the piece should treat this alternative metal like a precious metal and remove the piece during harsh activity to avoid damage.

Damascus steel is a mixture of two different kinds of stainless steel to produce the unique flow and pattern of the metal. The metals are heated and twisted to create unique and vivid patterns. Damascus steel has an increased resistance to shattering, scratching and is more durable than most metals.

Since damascus steel is very durable, the metal is limited to its customization ability. Damascus steel is not for individuals with nickel allergies and should not be worn in saltwater or around harsh chemicals to avoid rusting.

Meteorite is a grey like metal with natural distress in the metal found from a Gibeon meteorite that landed in Africa. Meteorite has a natural protection against rust; however, the Gibeon meteorite is primarily composed of iron, so oxidation is a still a possibility.

Meteorite is a not a hypoallergenic metal, people who are allergic to iron should not get a Meteorite ring. The Meteorite metal is easily customizable and can be designed to fit into each unique person’s style.

Carbon fiber is created with structural carbon fiber produced in the United States. The carbon fiber is a mix of compounds, mostly consisting of organic polymers.

Carbon fiber can be combined with different metals to create a unique look. It is hypoallergenic, 12 times lighter than gold and is durable.