Reasons Why You Shouldn’t Buy Diamonds Online
The gemstone that everyone wants – diamonds. Our society has put out the idea that shopping online will get shoppers a better deal – and that may be true for some things in life. But when you are shopping for a diamond – shopping online doesn’t necessarily mean you’re getting the best value – or sparkle for your money. Here are some of the reasons why you should avoid purchasing diamonds online.
1. Not all diamonds are the same. Just like how cars, shoes, and furniture aren’t the same – diamonds sparkle different depending on its 4Cs, diamonds with the same grading will sparkle different from each other. The way a diamond sparkles in person is far different than what a picture or video will show you.
2. The luxury of a diamond professional. Most of the industry doesn’t buy a diamond without seeing the diamond in person. So, if the experts need to see a diamond before they buy one, why should you?
3. Potential for online scams. Unfortunately, not all websites are trustworthy. Even some of the more popular online websites could mislead you into buying a diamond. For example, some online diamond retailers put key information (such as the diamond being clarity or color enhanced) in easy-to-miss print. This information can significantly affect the value of a diamond, and since it’s easy-to-miss, you could think you are getting a great deal when you really aren’t.
4. The grading report of the diamond doesn’t make or break a diamond. When you buy online, you are buying based on the grading report. There is a lot of risk in this. Just because a report lists the diamond a certain way, doesn’t guarantee that it will look like what you are expecting. Plus, not all grading labs are trustworthy. You could get a diamond that’s grading report is much higher than what one of the more trustworthy labs will grade it at.
When buying a diamond, you want the diamond to sparkle and shine the way you envisioned. The only way to ensure that you are getting the diamond you want, trust your local experts to be sure you get the best value for the best sparkle.
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